Luxury Watches

Overview

Track your luxury watch collection with detailed fields for brand, model, reference numbers, movement types, and service history. Perfect for collectors, investors, and enthusiasts managing high-end timepieces.

Watch Tracking Features

Brand and model documentation
Reference number database
Movement type tracking
Case material and size
Box and papers status
Service history
Market value tracking

Adding a Watch

Navigate to Add Item

Click “Add Item” from your dashboard or go to storehouses.app/add

Select Luxury Watches

Choose “Luxury Watches” as the category

Enter Watch Details

Fill in brand, model, reference number, and specifications

Add Documentation

Upload photos of watch, box, papers, and certificates

Save

Click “Save Item” to add to your collection

Watch Fields

Brand Information

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Watch manufacturer or brand namePopular luxury brands:

Rolex
Patek Philippe
Audemars Piguet
Omega
TAG Heuer
Cartier
Breitling
IWC Schaffhausen
Jaeger-LeCoultre
Panerai
Vacheron Constantin
A. Lange & Söhne

Use the official brand name spelling for consistency

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Specific model or collection nameExamples:

Submariner Date
Nautilus
Royal Oak
Speedmaster Professional
Daytona
Seamaster
Carrera
Portugieser

Include the full model name including any sub-model designations

Reference and Serial Numbers

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Official reference numberExamples:

Rolex: 126610LN (Submariner Date)
Patek Philippe: 5711/1A-010 (Nautilus)
Omega: 310.30.42.50.01.001 (Speedmaster)
Audemars Piguet: 15500ST.OO.1220ST.01 (Royal Oak)

Use: Critical for:

Accurate identification
Market value research
Insurance documentation
Resale purposes

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Unique serial numberLocation varies by brand:

Between lugs
On case back
On movement
Certificate/papers

Serial numbers are sensitive information. Keep photos private and secure.

Movement and Technical Specifications

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Type of watch movementOptions:

Automatic - Self-winding mechanical movement
Manual - Hand-wound mechanical movement
Quartz - Battery-powered electronic movement
Spring Drive - Seiko’s hybrid technology
Smartwatch - Electronic smartwatch
Other - Other movement types

Most luxury watches are automatic or manual mechanical movements

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Movement caliber or referenceExamples:

Rolex: 3235, 4130
Omega: 8800, 9300
Patek Philippe: 324 S C
ETA: 2824-2, 7750

Use: Identifies specific movement used in the watch

Case Details

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Material of watch caseCommon materials:

Stainless Steel (most common)
Gold (yellow, white, rose)
Platinum
Titanium
Ceramic
Two-tone (steel and gold)
Bronze
Carbon fiber

Example entries:

“Stainless Steel”
“18K Yellow Gold”
“Platinum 950”
“Grade 2 Titanium”
“Two-Tone Stainless Steel and Rose Gold”

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Case diameter and thicknessExamples:

“40mm”
“42mm × 12mm”
“44mm diameter, 15.5mm thick”

Standard sizes:

36-38mm: Traditional/vintage sizing
40-42mm: Modern standard
44mm+: Large/oversized watches

Include both diameter and thickness when known

Production and Purchase Details

number

Year the watch was manufacturedExamples:

2024
2020
1990
1965

Use: Important for:

Vintage watch documentation
Warranty periods
Model year variations
Collector value

number

Year you acquired the watchUse: Track ownership history and holding period

Condition and Service

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Overall condition of the watchOptions:

New/Unworn - Never worn, with stickers
Excellent - Minimal wear, like new
Very Good - Light wear, well maintained
Good - Normal wear, good condition
Fair - Visible wear, fully functional
Poor - Heavy wear or needs service

Condition significantly affects market value

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Service and maintenance recordsInclude:

Date of service
Service provider (authorized dealer/independent)
Work performed
Cost
Any replaced parts

Example:

June 2023 - Full service by Rolex Service Center
- Movement overhaul
- Replaced crown seals
- Pressure test passed
- Cost: $850

March 2020 - Bracelet adjustment at AD
- Removed 2 links
- Polished clasp

Regular servicing maintains value and longevity. Keep all service receipts.

Box and Papers

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Completeness of original packaging and documentationOptions:

Full Set - Watch, box, papers, warranty card, everything
Box and Papers - Complete with documents
Papers Only - Documentation but no box
Box Only - Original box but no papers
Watch Only - No box or papers

Complete sets (box and papers) typically command higher resale values

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Current warranty statusExamples:

“Active - expires December 2028”
“Expired - original 5-year warranty”
“No warranty - vintage piece”
“Transferable warranty valid until 2026”

Some brands offer transferable warranties. Keep warranty cards safe.

Tracking Examples

Example 1: Rolex Submariner Date

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Rolex Submariner Date 41mm Black

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Rolex

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Submariner Date

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126610LN

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[Your serial number]

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Automatic

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3235

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Stainless Steel (904L)

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41mm

number

2023

select

Full Set

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Excellent

currency

$10,250

currency

$11,500

Example 2: Omega Speedmaster Professional

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Omega Speedmaster Professional Moonwatch

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Omega

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Speedmaster Professional

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310.30.42.50.01.001

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Manual

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1861

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Stainless Steel

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42mm × 13mm

number

2019

select

Box and Papers

currency

$5,200

Example 3: Vintage Rolex Datejust

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Rolex Datejust 36mm Two-Tone Champagne Dial

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Rolex

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Datejust

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16233

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Automatic

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Stainless Steel and 18K Yellow Gold

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36mm

number

1995

select

Watch Only

select

Good

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Last serviced 2022 by independent watchmaker - full overhaul

Popular Watch Brands and Collections

High-End Swiss Brands

Rolex

Popular models:

Submariner (sport dive watch)
GMT-Master II (travel watch)
Daytona (chronograph)
Datejust (classic dress watch)
Day-Date (President)
Explorer
Air-King

Patek Philippe

Popular models:

Nautilus (sport luxury)
Aquanaut (sport)
Calatrava (dress watch)
Complications (advanced features)
Grand Complications

One of the “Holy Trinity” of watchmaking

Audemars Piguet

Popular models:

Royal Oak (iconic sport luxury)
Royal Oak Offshore (larger sport)
Royal Oak Concept (avant-garde)
Code 11.59 (modern collection)

Omega

Popular models:

Speedmaster (Moonwatch)
Seamaster (dive watch)
Constellation
De Ville

Official timekeeper of the Olympics

Other Notable Brands

Cartier

Luxury French brand known for:

Tank (iconic rectangular watch)
Santos (aviation-inspired)
Ballon Bleu (elegant rounded design)
Panthère (elegant bracelet watch)

IWC Schaffhausen

German-Swiss brand featuring:

Pilot’s Watch (aviation collection)
Portugieser (classic dress)
Aquatimer (dive watches)
Portofino (elegant collection)

Jaeger-LeCoultre

Manufacture watchmaker with:

Reverso (flip case design)
Master Collection (complications)
Polaris (sport collection)

Panerai

Italian luxury watchmaker:

Luminor (cushion case)
Radiomir (vintage style)
Submersible (dive watches)
Known for large cases (44-47mm)

TAG Heuer

Swiss brand with motorsport heritage:

Carrera (racing chronograph)
Monaco (square case, motorsport)
Aquaracer (dive watch)
Formula 1 (sport collection)

Breitling

Aviation-focused Swiss brand:

Navitimer (pilot chronograph)
Superocean (dive watch)
Chronomat (sport chronograph)

Best Practices

Document Everything

Create complete records including:

All reference numbers (watch and movement)
Serial numbers
Year of production
Purchase documentation
Service records
Box and papers status

Why: Essential for insurance, resale, and authenticity verification

Photograph Thoroughly

Take detailed photos of:

Full watch face
Case back (if visible)
Side profile showing case thickness
Clasp and bracelet
Serial numbers (between lugs)
Movement (if exhibition case back)
Box and papers
Certificate/warranty card
Any unique features or flaws

Use good lighting and capture sharp, clear images for insurance purposes

Track Service History

Maintain detailed service records:

Service date and provider
Work performed
Parts replaced
Cost of service
Next service due date

Service intervals:

Rolex: Every 10 years (or 5 years for older models)
Omega: Every 5-8 years
Most mechanical watches: Every 3-5 years

Regular servicing maintains value and ensures longevity

Keep Box and Papers

Original packaging increases value:

Full set (watch, box, papers): Highest value
Box and papers: Strong resale value
Papers only: Certificate of authenticity
Watch only: Lower resale value

Papers include:

Warranty card
Certificate of authenticity
Instruction manual
Original purchase receipt
Service records

Store box and papers separately from watch for security

Update Market Values

Watch values fluctuate:

Check comparable sales on Chrono24, eBay, authorized dealers
Update market value periodically (annually or semi-annually)
Track market trends for your models
Consider condition when valuing

Factors affecting value:

Brand and model popularity
Condition
Box and papers completeness
Service history
Rarity
Market demand

Organize by Collection

Use Storehouses collections to organize:

By brand: “Rolex Watches”, “Omega Collection”
By type: “Dive Watches”, “Dress Watches”, “Chronographs”
By storage: “Watch Box A”, “Safe”, “Wearing Rotation”
By purpose: “Investment Pieces”, “Daily Wearers”

Set Accurate Locations

Track where watches are stored:

Watch box/safe at home
Bank safe deposit box
Watch winder
Currently being worn
With watchmaker for service

Benefits:

Quick retrieval
Insurance documentation
Service scheduling
Rotation planning

Insurance Considerations

For valuable watches:

Get specialized watch insurance or valuable items rider
Document with photos and appraisals
Update insurance values annually
Keep records of purchase and service

Export your watch inventory from Storehouses for insurance documentation

Watch Maintenance Tips

Keep Watches Running Well

For Automatic Watches:

Wear regularly or use watch winder
Service every 5-10 years (brand dependent)
Avoid magnetization (keep away from strong magnets)
Have water resistance checked during service

For Manual Watches:

Wind daily at same time
Don’t overwind
Regular servicing important
Handle crown gently

For All Watches:

Store in cool, dry place
Avoid extreme temperatures
Clean regularly with soft cloth
Check bracelet screws periodically

Common Questions

Where do I find my reference number?

Common locations:

Rolex: Between lugs (12 o’clock side) or on warranty card
Omega: Case back or warranty card
Patek Philippe: Case back or warranty card
Most brands: Papers/warranty card or engraved on case back

If you can’t find it, check your purchase documents or contact an authorized dealer.

Should I track each watch separately?

Yes, create a separate entry for each watch, even if same model:

Each has unique serial number
Different purchase dates/prices
Individual service histories
Separate condition tracking
Better for insurance documentation

How do I value my watch?

Research current market value:

Check Chrono24.com for comparable listings
Review completed eBay auctions
Contact authorized dealers
Consider professional appraisal for high-value pieces

Factors affecting value:

Box and papers (adds 10-30%)
Condition (excellent vs. good)
Service history (recent service adds value)
Market demand and trends
Rarity and production numbers

When should I service my watch?

General guidelines:

Rolex: Every 10 years (newer models), 5 years (older)
Omega: Every 5-8 years
Other mechanical: Every 3-5 years
Quartz: Battery every 2-3 years, service every 10 years

Service immediately if:

Time keeping becomes inaccurate
Crown feels loose or difficult
Water inside the crystal
Any unusual sounds

Box and papers - how important?

Very important for resale value:

Full set: 100% value
No box/papers: Typically 10-30% lower value
Papers only: Better than nothing (proves authenticity)
Box only: Minimal impact on value

Most important paper: Warranty card with serial number match

Always request box and papers when purchasing pre-owned

How to photograph my watch for documentation?

Essential shots:

Full watch face (straight-on, well-lit)
Side profile showing case thickness
Case back
Between lugs showing serial number (if accessible)
Clasp and bracelet
Any damage or wear
Box, papers, and warranty card
Movement (if exhibition case back)

Photography tips:

Natural lighting or bright white light
Clean watch before photographing
Plain background (white or black)
Sharp, in-focus images
Multiple angles for complete documentation

Next Steps

Add Your Watches

Start building your watch collection

View Collection

Browse your timepieces

Organize Watches

Create watch collections

Export Inventory

Generate watch reports

Getting Started

Core Features

Asset Types

Portfolio Management

Advanced Features

Account & Billing

Estate Managers

Affiliates

Overview

Watch Tracking Features

Adding a Watch

Watch Fields

Brand Information

Reference and Serial Numbers

Movement and Technical Specifications

Case Details

Production and Purchase Details

Condition and Service

Box and Papers

Tracking Examples

Example 1: Rolex Submariner Date

Example 2: Omega Speedmaster Professional

Example 3: Vintage Rolex Datejust

Popular Watch Brands and Collections

High-End Swiss Brands

Rolex

Patek Philippe

Audemars Piguet

Omega

Other Notable Brands

Best Practices

Watch Maintenance Tips

Keep Watches Running Well

Common Questions

Next Steps

Add Your Watches

View Collection

Organize Watches

Export Inventory

​Overview

Watch Tracking Features

​Adding a Watch

​Watch Fields

​Brand Information

​Reference and Serial Numbers

​Movement and Technical Specifications

​Case Details

​Production and Purchase Details

​Condition and Service

​Box and Papers

​Tracking Examples

​Example 1: Rolex Submariner Date

​Example 2: Omega Speedmaster Professional

​Example 3: Vintage Rolex Datejust

​Popular Watch Brands and Collections

​High-End Swiss Brands

Rolex

Patek Philippe

Audemars Piguet

Omega

​Other Notable Brands

​Best Practices

​Watch Maintenance Tips

Keep Watches Running Well

​Common Questions

​Next Steps

Add Your Watches

View Collection

Organize Watches

Export Inventory

Overview

Adding a Watch

Watch Fields

Brand Information

Reference and Serial Numbers

Movement and Technical Specifications

Case Details

Production and Purchase Details

Condition and Service

Box and Papers

Tracking Examples

Example 1: Rolex Submariner Date

Example 2: Omega Speedmaster Professional

Example 3: Vintage Rolex Datejust

Popular Watch Brands and Collections

High-End Swiss Brands

Other Notable Brands

Best Practices

Watch Maintenance Tips

Common Questions

Next Steps